Tag, That’s It

Tag, That’s It

Vans expands the skate community via hidden gems

How It Works:

● Vans creates an online portal to encourage local discovery to unlock national experiences.

● Vans pushes out challenges where users unlock different regions after completing certain challenges (challenges could include # of steps taken, visiting certain areas, posting Vans on your social accounts etc.).

● Challenges would be presented in a way that encourages users to explore their own communities.

● Then once users complete a certain amount of challenges, they can “unlock a region” like LA, where they’d get access to livestreams of events, merch exclusives, discounted plane tickets, etc.